> ## Documentation Index
> Fetch the complete documentation index at: https://docs.beyondwords.io/llms.txt
> Use this file to discover all available pages before exploring further.

# Analytics dashboard

Use the player analytics dashboard to understand how users engage with your [audio](/docs-and-guides/content/audio) and [video](/docs-and-guides/content/video) content.

* If you're using the [BeyondWords player](/docs-and-guides/distribution/player/player-introduction), analytics are tracked in the dashboard by default. (You can enable or disable this setting in the **Analytics → Preferences** section of your [project dashboard](/docs-and-guides/get-started/projects).)
* If you're using a custom player, you can [send analytics events to BeyondWords](#send-analytics-to-beyondwords) and view them in the same dashboard.

<Tip>
  Prefer to view your metrics elsewhere? Learn about [analytics integrations](/docs-and-guides/analytics/analytics-integrations).
</Tip>

## View the analytics dashboard

To view the analytics dashboard, open your [BeyondWords project](/docs-and-guides/get-started/projects) and go to **Analytics → Player**.

Use the filters at the top to control what data is displayed:

* **Format**: Audio only, video only, or both formats
* **Content type**: <Tooltip tip="An audio or video generated from a full article, as opposed to a script." headline="Article">Articles</Tooltip> only or <Tooltip tip="An audio or video generated from a script, as opposed to a full article." headline="Summary">summaries</Tooltip> only
* **Access tier**: All [access tiers](/docs-and-guides/distribution/player/access-tiers), or choose the slug for a specific access tier
* **Device**: Whether the user was experiencing the player through desktop, mobile web, tablet web, the iOS SDK, or Android SDK
* **Date range**: Only include analytics events that occurred within the selected time period (e.g., "All time", "Last 28 days", or "23 Apr '26 – 11 May '26")

## Project metrics

You can view the following [project](/docs-and-guides/get-started/projects) metrics in your analytics dashboard:

* **Plays**: The number of playback sessions where audio or video started. We count one play when a user starts playback for a piece of content within a player session, not every time they pause and resume.
* **Engagement rate**: The percentage of player loads that generated a play
* **Unique users**: The approximate number of distinct browser profiles that played audio or video. Users are identified using an anonymous ID stored in browser localStorage, when analytics storage is enabled. The same person may be counted more than once across browsers, devices, domains, or after clearing browser storage. (You can enable or disable tracking in the **Analytics** → **Preferences** section of your project dashboard.)
* **Playback time**: The total time spent listening to audio or watching video across all playback sessions
* **Loads**: The number of times the player loaded with playable audio or video content available. We count one load per player session.
* **Avg. playback duration**: The average percentage of audio or video content consumed per playback session
* **Avg. playback time**: The average time spent listening to audio or watching video per playback session
* **Drop-off analysis**: The percentage of listeners/viewers who reached each 10% playback interval
* **Device usage**: The breakdown of plays by device type

In most cases, the current metric appears in bold black text. A red or green indicator shows how the metric compares to the previous equivalent time period, while the smaller gray text shows the previous metric value.

Line graphs show how metrics changed over the selected time period. Click a graph to view it in more detail, and hover over the line to see values for specific points in time.

## Content metrics

The table at the bottom of the player analytics dashboard shows key metrics (plays, engagement, average playback time, and average playback duration) for individual [content items](/docs-and-guides/content/content-items). You can sort results based on any of these metrics.

Use the search bar to look up a specific content item.