> ## Documentation Index
> Fetch the complete documentation index at: https://docs.beyondwords.io/llms.txt
> Use this file to discover all available pages before exploring further.

# Custom

> Launch direct ads with BeyondWords

## Overview

Use Custom ads to upload, launch, and track your own ads. You can launch both audio and video ads.

<img src="https://mintcdn.com/beyondwords/6v-xuioZrdejSSCf/assets/images/new-images/monetization/monetization.png?fit=max&auto=format&n=6v-xuioZrdejSSCf&q=85&s=05dc31d642cc209bf39b4172e551f040" alt="monetization" width="2980" height="788" data-path="assets/images/new-images/monetization/monetization.png" />

<Info>
  Audio ads will play on audio articles or summaries. Video ads will play on video articles or summaries.
</Info>

## Create a Custom ad

To create a Custom ad:

1. Go to **Project > Monetization**.
2. Click **+ ad**.
3. Select **Custom**.
4. Upload the audio or video ad.
5. Enter a name for the ad. This will be visible to users.
6. Set the ad placement: pre-roll, mid-roll, or post-roll.
7. Set the ad schedule (optional).
8. Add a companion URL (optional). This will be a clickable link shown to users when the ad plays.
9. Add a companion image (optional). This will be a clickable image shown to users when the ad plays.
10. Customize the player appearance (optional). You can customize the player appearance to match the ad.
11. Click **Save changes**.

## Enable or disable a Custom ad

To enable or disable a Custom ad:

1. Go to **Project > Monetization**.
2. Toggle the ad to **Enabled** or **Disabled**.

## Edit a Custom ad

To edit a Custom ad:

1. Go to **Project > Monetization**.
2. Click the ad you want to edit.
3. Click the **⋯** button.
4. Select **Edit**.
5. Make the necessary changes.
6. Click **Save changes**.

## Delete a Custom ad

To delete a Custom ad:

1. Go to **Project > Monetization**.
2. Click the ad you want to edit.
3. Click the **⋯** button.
4. Select **Delete**.

## Ad metrics

BeyondWords tracks the following metrics on a per-ad basis. The metrics are updated every few minutes.

### Plays

The number of times an ad was played. We count one play per user session.

### Completion rate

The percentage of ad plays that reached completion. We calculate this as Completions divided by Plays.

### Completions

The number of ad plays that reached completion. We count this when the ad finishes playing.

### Click-through rate

The percentage of ad plays that resulted in clicks. We calculate this as Click divided by Plays.

### Clicks

The number of times an ad was clicked. We count one click per user session.

## Filter metrics

You can filter the ad metrics by the following:

* **Content type**: Articles or Summaries
* **Device**: Desktop, Mobile (web), Tablet (web), iOS (SDK), Android (SDK)
* **Date range**: All time, Month to date, Today, Yesterday, Last 7 days, Last 14 days, Last 30 days, Last 90 days, Last 180 days, Custom