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Overview

Use Custom ads to upload, launch, and track your own ads. You can launch both audio and video ads. monetization
Audio ads will play on audio articles or summaries. Video ads will play on video articles or summaries.

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Create a Custom ad

To create a Custom ad:
  1. Go to Project > Monetization.
  2. Click + ad.
  3. Select Custom.
  4. Upload the audio or video ad.
  5. Enter a name for the ad. This will be visible to users.
  6. Set the ad placement: pre-roll, mid-roll, or post-roll.
  7. Set the ad schedule (optional).
  8. Add a companion URL (optional). This will be a clickable link shown to users when the ad plays.
  9. Add a companion image (optional). This will be a clickable image shown to users when the ad plays.
  10. Customize the player appearance (optional). You can customize the player appearance to match the ad.
  11. Click Save changes.

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Enable or disable a Custom ad

To enable or disable a Custom ad:
  1. Go to Project > Monetization.
  2. Toggle the ad to Enabled or Disabled.

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Edit a Custom ad

To edit a Custom ad:
  1. Go to Project > Monetization.
  2. Click the ad you want to edit.
  3. Click the ⋯ button.
  4. Select Edit.
  5. Make the necessary changes.
  6. Click Save changes.

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Delete a Custom ad

To delete a Custom ad:
  1. Go to Project > Monetization.
  2. Click the ad you want to edit.
  3. Click the ⋯ button.
  4. Select Delete.

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Ad metrics

BeyondWords tracks the following metrics on a per-ad basis. The metrics are updated every few minutes.

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Plays

The number of times an ad was played. We count one play per user session.

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Completion rate

The percentage of ad plays that reached completion. We calculate this as Completions divided by Plays.

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Completions

The number of ad plays that reached completion. We count this when the ad finishes playing.

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Click-through rate

The percentage of ad plays that resulted in clicks. We calculate this as Click divided by Plays.

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Clicks

The number of times an ad was clicked. We count one click per user session.

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Filter metrics

You can filter the ad metrics by the following:
  • Content type: Articles or Summaries
  • Device: Desktop, Mobile (web), Tablet (web), iOS (SDK), Android (SDK)
  • Date range: All time, Month to date, Today, Yesterday, Last 7 days, Last 14 days, Last 30 days, Last 90 days, Last 180 days, Custom