Custom

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Overview

Use Custom ads to upload, launch, and track your own ads. You can launch both audio and video ads.

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Create a Custom ad

To create a Custom ad:

1. Go to Project > Monetization.
2. Click + ad.
3. Select Custom.
4. Upload the audio or video ad.
5. Enter a name for the ad. This will be visible to users.
6. Set the ad placement: pre-roll, mid-roll, or post-roll.
7. Set the ad schedule (optional).
8. Add a companion URL (optional). This will be a clickable link shown to users when the ad plays.
9. Add a companion image (optional). This will be a clickable image shown to users when the ad plays.
10. Customize the player appearance (optional). You can customize the player appearance to match the ad.
11. Click Save changes.

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Enable or disable a Custom ad

To enable or disable a Custom ad:

1. Go to Project > Monetization.
2. Toggle the ad to Enabled or Disabled.

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Edit a Custom ad

To edit a Custom ad:

1. Go to Project > Monetization.
2. Click the ad you want to edit.
3. Click the ⋯ button.
4. Select Edit.
5. Make the necessary changes.
6. Click Save changes.

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Delete a Custom ad

To delete a Custom ad:

1. Go to Project > Monetization.
2. Click the ad you want to edit.
3. Click the ⋯ button.
4. Select Delete.

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Ad metrics

BeyondWords tracks the following metrics on a per-ad basis. The metrics are updated every few minutes.

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Plays

The number of times an ad was played. We count one play per user session.

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Completion rate

The percentage of ad plays that reached completion. We calculate this as Completions divided by Plays.

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Completions

The number of ad plays that reached completion. We count this when the ad finishes playing.

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Click-through rate

The percentage of ad plays that resulted in clicks. We calculate this as Click divided by Plays.

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Clicks

The number of times an ad was clicked. We count one click per user session.

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Filter metrics

You can filter the ad metrics by the following:

• Content type: Articles or Summaries
• Device: Desktop, Mobile (web), Tablet (web), iOS (SDK), Android (SDK)
• Date range: All time, Month to date, Today, Yesterday, Last 7 days, Last 14 days, Last 30 days, Last 90 days, Last 180 days, Custom