Player

​

Overview

The BeyondWords player tracks how your audience engage, distilling data into a set of key metrics for clear and actionable insights.

​

Metrics

BeyondWords tracks the following metrics on a per-project and per-article basis. The metrics are updated every few minutes.

​

Plays

The number of times users hit play. We count one play per user session.

​

Loads

The number of times a page was loaded with the player. We count one load per user session.

​

Engagement rate

The percentage of Loads that converted into Plays. We calculate this as Plays divided by Loads.

​

Unique users

The number of unique users who hit play. We identify users with an anonymous ID stored in their browser.

​

Avg. playback duration

The average percentage completed per play. We measure this across all plays.

​

Drop-off analysis

The percentage of users remaining at each 10% interval. Shows how many continue from start to finish.

​

Playback time

The cumulative playback time of all plays. We measure this across all plays.

​

Avg. playback time

The average time spent per play. We measure this across all plays.

​

Device analysis

The percentage of users who played on each device.

​

Filter metrics

You can filter the metrics by the following:

• Content type: Articles or Summaries
• Device: Desktop, Mobile (web), Tablet (web), iOS (SDK), Android (SDK)
• Date range: All time, Month to date, Today, Yesterday, Last 7 days, Last 14 days, Last 30 days, Last 90 days, Last 180 days, Custom