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Google Analytics

Analyze BeyondWords Player engagement through Google Analytics.
This guide explains how to connect a BeyondWords project to Google Analytics, so you can track user engagement with the audio automatically embedded on your site.

🔒 This feature is available on Pro and Enterprise plans only.

Connect Google Analytics to BeyondWords

  1. 1.
    Sign into Google Analytics
  2. 2.
    Go to 'Admin' > 'Data Streams' and select a stream, or create a new one
  3. 3.
    Open the 'Web Stream Details' and copy the 'Measurement ID'
  4. 4.
    Sign into BeyondWords and go to your project dashboard
  5. 5.
    Go to the 'Player (Settings)' section
  6. 6.
    Go to the 'Google analytics' section and ensure the toggle is switched to 'Enabled'
  7. 7.
    Paste your Measurement ID from GA, then select 'Connect'
'BeyondWords Player' should now be registered as an 'Event Category' in Google Analytics.

Understanding BeyondWords metrics in Google Analytics

A page view involving an embedded BeyondWords Player will trigger one of six Event Actions, which together form the BeyondWords Player Event Category.
Event action
Recorded when...
Load
the BeyondWords Player loads on the webpage
Play
a user clicks 'play' on a BeyondWords Player
x% listened
a user plays % part of an audio
Advert Click
a user clicks the advertised link while an advert was playing
Complete
a user plays 100% of an audio

Create an exploration for the 'Play' BeyondWords Player Event Action

You can create reports for specific Event Actions — for example, the 'Play' action:
  1. 1.
    Go to 'Explore' and then click on 'Blank' to create a new exploration
  2. 2.
    Give the exploration a name and then click '+' besides Segments row
  3. 3.
    Enter a segment name and description — for example, 'BeyondWords Player play'
  4. 4.
    In the 'Add new condition' dropdown, select the dimension 'Event' and choose 'Event name'
  5. 5.
    Press 'Add filter' and edit the condition to contain the event 'Play' and select 'Apply'
  6. 6.
    Select 'Save'
  7. 7.
    Add the dimension 'Page title' in dimensions and metric 'Event count' in metrics.
  8. 8.
    Add the imported segments, dimensions and metrics in the Settings tab to build a report
You can now view the event count for specific pages which can better help you analyze your audience engagement. You can also import different dimensions and metrics to build meaningful reports that suit your needs.