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Google Ad Manager

Create ads in Google Ad Manager and serve them through the BeyondWords Player.
This guide explains how to set up an audio advert in Google Ad Manager and serve it through the BeyondWords Player using a technology called ‘VAST’.
🔒 This feature is available on Enterprise plans only.

1. Add an order

  1. 1.
    Sign into Google Ad Manager (don't have an account? Get started)
  2. 2.
    Select 'Delivery' > 'Orders' > 'New Order'
  3. 3.
    Fill in the details:
    1. 1.
      Enter a ‘Name’ (for example, "BeyondWords Order")
    2. 2.
      Select the 'Advertiser'
  4. 4.
    Select 'Add line item'

2. Add a line item

  1. 1.
    Select 'Video or audio'
  2. 2.
    Fill in the details:
    1. 1.
      Enter a 'Name' (for example, "BeyondWords Line Item")
    2. 2.
      Set 'Creative size' to '400x300v (Video/VAST)'
    3. 3.
      Set 'Start time' (for example, 'Immediately')
    4. 4.
      Set 'End time'
    5. 5.
      Set 'Quantity' (for example, '10,000,000')
  3. 3.
    Select 'Save'

3. Add a creative

  1. 1.
    On the line item page, select 'Add Creative' > 'New Creative'
  2. 2.
    Select 'Video'
  3. 3.
    Enter a one-word 'Name' (for example, 'Coca-Cola' or 'coca-cola.com') (this will appear in the BeyondWords player while the ad is playing)
  4. 4.
    Upload an audio file of your advert
  5. 5.
    Set 'Destination' > 'Click-through URL' (optional) (listeners will be able to click through to this URL from the player)
  6. 6.
    Select 'Save and preview'
  7. 7.
    Repeat steps 2 to 4 if you want to upload more audio ads

4. Approve the order

  1. 1.
    Go to 'Delivery' > 'Orders' and select your order
  2. 2.
    Select 'Approve'
  3. 3.
    If an 'Overbooked' pop-up appears, select 'Approve'

5. Create an ad unit

  1. 1.
    Select 'Inventory' > 'Ad units' > 'New ad unit'
  2. 2.
    Enter a 'Name' (for example, "BeyondWords Ad Unit")
  3. 3.
    Enter a 'Code' (for example, "beyondwords")
  4. 4.
    Set 'Sizes' > 'Master' to '400x300v (Video/VAST)'
  5. 5.
    Select 'Save'

6. Generate a VAST tag

  1. 1.
    Go to 'Inventory' > 'Ad units' and select your ad unit
  2. 2.
    Select 'Tags'
  3. 3.
    On the 'Tag type' step:
    1. 1.
      Select 'Google Publisher Tag for video and audio'
    2. 2.
      Select 'Continue'
  4. 4.
    On the 'Tag options' step:
    1. 1.
      Enable 'live traffic'
    2. 2.
      Select 'No SDK'
    3. 3.
      Select 'Continue'
  5. 5.
    On the 'Additional tag parameters' step:
    1. 1.
      Set 'URL'
    2. 2.
      Set 'Description URL'
    3. 3.
      Select 'Continue'
  6. 6.
    On the 'Tag results' step, select 'Copy tag'

7. Add the tag to your BeyondWords project

  1. 1.
    Visit the BeyondWords dashboard and select your project
  2. 2.
    Paste the tag into 'Settings' > 'General' > 'Audio ad settings' > 'VAST URL'
  3. 3.
    Select 'Save changes'
After a few minutes, the audio ads will be served through the BeyondWords Player.