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Newsletters

Learn how to make your email newsletters audible using BeyondWords.
Converting editorial newsletters into audio can be an effective way to improve subscriber engagement and retention. This guide explains how to create and distribute your audio newsletter using BeyondWords.
Publishing on Ghost or Substack? Take a look at our dedicated guides.

Setup (optional)

Workflow

You will need a BeyondWords account and project.
  1. 1.
    Convert your newsletter into audio using the Text-to-Speech Editor
  2. 2.
    Review your audio newsletter and make any edits, and repeat as necessary (optional)
  3. 3.
    Copy the audio's shareable URL from the 'Content (Audios)' section of your project dashboard
  4. 4.
    Attach the URL to an image, button, or text in your newsletter
Subscribers can now click through to the BeyondWords Large Player to listen to your audio newsletter.

Other distribution methods

Distributing your audio newsletter via podcast feed can help you to reach and engage users on platforms like Spotify. You may wish to include links to the relevant episode and/or feed in each email newsletter.
You can also embed or link to a newsletter playlist. This is a great way to advertise audio functionality on your newsletter landing page or let listeners catch up on the latest editions.

FAQs

Most email clients do not support embedding, so it is not recommended that you add the audio player iFrame code to your newsletter.
Instead, we recommend that you link to the audio version using its shareable URL, as described above. If you choose to distribute via podcast feed, you can also link to the episode on your chosen podcast platform(s).
Yes, if you are using the audio's shareable URL you can measure engagement via the 'Analytics (Audios)' section of your dashboard.